The Fractional Leadership Model
Businesses with 5-50 employees face a common challenge: you've outgrown founder-led operations, but full-time C-suite hires aren't feasible yet.
Wiseridge offers scoped fractional leadership and specialist delivery. Responsibilities, deliverables, fees and timing are documented for each engagement in the signed proposal or SOW.
Signed proposal or SOW governs
Dependencies and milestones documented
Purpose-built for growing businesses
Five Service Areas
Our five canonical areas are Marketing & Growth, Finance & Accounting, AI & Digital Transformation, Web & Digital, and Operations.
Fractional CMO, Marketing & Growth
Fractional CMO leadership paired with full-funnel execution, SEO, PPC, email, content, and our proprietary Generative Engine Optimization (GEO) service. We build and run the growth engine your business requires, from market positioning to multi-channel campaigns. Strategy and execution from one team, measured through real pipeline metrics.
- Fractional marketing leadership
- Channel planning and execution
- GEO for AI-driven discovery
- Specialist coordination when included in scope
Fractional CFO, Finance & Accounting
Strategic financial oversight and operational bookkeeping, from fractional CFO leadership and financial modeling to tiered bookkeeping starting at $299/month. We transform numbers into actionable business intelligence with board-ready reporting and capital allocation planning. Also includes acquisition due diligence and coordinated tax preparation referrals.
- Fractional finance leadership
- Bookkeeping options
- Acquisition due diligence
- Tax preparation coordination when scoped
AI & Digital Transformation
AI readiness assessments, custom application development, and digital transformation strategy tailored to documented operational needs. Scope, fees and expected deliverables are defined in the signed proposal or SOW.
- AI readiness assessment
- Custom AI and application development
- Digital transformation advisory
Execution & Delivery
Hands-on capabilities that power the day-to-day work behind your strategic initiatives.
Web & Digital
Website development, optimization, and ongoing maintenance for WordPress and Shopify platforms. Available work includes design, architecture, performance review, conversion analysis, updates, and monitoring as defined by the selected plan or SOW.
- Website audits
- WordPress & Shopify expertise
- Maintenance options
Operations
PM systems setup and workflow automation that replace disconnected tools and manual processes with integrated, automated workflows your team can rely on. We audit your tool stack, implement the right project management platform (Asana, Monday.com, or ClickUp), and build automations using Zapier, Make, or custom integrations to eliminate manual data entry and human error.
- PM systems setup
- Tool stack integration and training
- Workflow automation
Website Maintenance Plans
Ongoing WordPress and Shopify care can include updates, monitoring, compatibility review, backups, and performance work according to the selected plan or SOW.
WordPress Maintenance
Dedicated WordPress care plans may include scheduled updates, automated backups, availability monitoring, and security scanning. Four tiers support different site requirements, with included activities governed by the selected plan or SOW.
- Plans currently from $149/mo
- Scheduled core & plugin updates
- Availability monitoring per plan
Shopify Maintenance
Shopify maintenance can include app and theme updates, backups, monitoring, compatibility review, and conversion analysis for active e-commerce stores. Exact activities and cadence depend on the selected plan or SOW.
- Plans from $299/mo
- App compatibility audits
- Conversion optimization
Specialized Services
Deep-dive services with dedicated expertise in specific channels and platforms.
Frequently Asked Questions
Answers to common questions about this service.
Ready to add senior leadership to your team?
Book a free intro call to discuss which service areas make the most impact for your business. No pressure, no pitch deck, just a focused conversation about where you are and where you're headed.