Shopify Growth Plans
Technical oversight and continuous conversion optimization for active e-commerce brands on Shopify.
Starter
Best for new or simple stores
- App compatibility audits
- Availability monitoring per plan
- Daily automated backups
- Monthly performance report
- Fixes/changes billed at $185/hr
Business
Best for active e-commerce brands
- Everything in Starter
- Staging environment review
- Security & SSL monitoring
- Core Web Vitals tracking
- Ongoing performance checks
- Priority next-business-day response + $150/hr preferred rate
Pro
Shopify Plus compatible
- Everything in Business
- Custom Liquid code support
- Advanced app conflict resolution
- Shopify Plus feature support
- Quarterly conversion strategy call
- Same-day response + $150/hr preferred rate
Concierge
Shopify Plus & Enterprise
- Shopify Plus support
- Headless/Hydrogen compatibility
- Response terms documented in the SOW
- Dedicated account manager
- Custom dev hours package
Scope of Support
Shopify maintenance plans are strictly limited to the Shopify platform. This includes theme updates, app installations, Liquid coding, frontend design tweaks, and conversion rate optimization tasks.
Additional development or support time beyond your plan limits is billed at our standard rate of $185/hr.
Compare Plans Side by Side
Every feature at a glance so you can pick the right level of care for your site.
| Feature | Starter$149/mo | Business$299/mo | Pro$549/mo | ConciergeQuote Only |
|---|---|---|---|---|
| App compatibility audits | ||||
| Availability monitoring per plan | ||||
| Daily automated backups | ||||
| Monthly performance report | ||||
| Staging environment review | ||||
| Security & SSL monitoring | ||||
| Core Web Vitals tracking | ||||
| Custom Liquid code support | ||||
| Advanced app conflict resolution | ||||
| Shopify Plus feature support | ||||
| Quarterly conversion strategy call | ||||
| Response handling | As scoped | As scoped | As scoped | As scoped |
| Hourly rate for fixes/changes | $185/hr | $150/hr | $150/hr | Custom |
| Headless/Hydrogen compatibility | ||||
| Dedicated account manager | ||||
| Custom dev hours package |
Starter
$149/mo- App compatibility audits
- Availability monitoring per plan
- Daily automated backups
- Monthly performance report
- Staging environment review
- Security & SSL monitoring
- Core Web Vitals tracking
- Custom Liquid code support
- Advanced app conflict resolution
- Shopify Plus feature support
- Quarterly conversion strategy call
- Response handlingAs scoped
- Hourly rate for fixes/changes$185/hr
- Headless/Hydrogen compatibility
- Dedicated account manager
- Custom dev hours package
Business
$299/mo- App compatibility audits
- Availability monitoring per plan
- Daily automated backups
- Monthly performance report
- Staging environment review
- Security & SSL monitoring
- Core Web Vitals tracking
- Custom Liquid code support
- Advanced app conflict resolution
- Shopify Plus feature support
- Quarterly conversion strategy call
- Response handlingAs scoped
- Hourly rate for fixes/changes$150/hr
- Headless/Hydrogen compatibility
- Dedicated account manager
- Custom dev hours package
Pro
$549/mo- App compatibility audits
- Availability monitoring per plan
- Daily automated backups
- Monthly performance report
- Staging environment review
- Security & SSL monitoring
- Core Web Vitals tracking
- Custom Liquid code support
- Advanced app conflict resolution
- Shopify Plus feature support
- Quarterly conversion strategy call
- Response handlingAs scoped
- Hourly rate for fixes/changes$150/hr
- Headless/Hydrogen compatibility
- Dedicated account manager
- Custom dev hours package
Concierge
Quote Only- App compatibility audits
- Availability monitoring per plan
- Daily automated backups
- Monthly performance report
- Staging environment review
- Security & SSL monitoring
- Core Web Vitals tracking
- Custom Liquid code support
- Advanced app conflict resolution
- Shopify Plus feature support
- Quarterly conversion strategy call
- Response handlingAs scoped
- Hourly rate for fixes/changesCustom
- Headless/Hydrogen compatibility
- Dedicated account manager
- Custom dev hours package
What's Covered & What's Not
Transparent scope boundaries so you know exactly what to expect from your maintenance plan.
Covered by Your Plan
- Theme updates and version management
- App installations and compatibility audits
- Liquid code support and modifications (Pro+)
- Availability monitoring and alert handling per plan
- Daily automated backups of theme and config
- Core Web Vitals tracking and optimization
- Monthly performance reports
- Security and SSL certificate monitoring
- Staging environment testing (Business+)
- Checkout flow optimization
- Shopify Plus feature support (Pro+)
- App conflict resolution and cleanup
Not Included in Maintenance
- Product photography or image editing
- Copywriting or product descriptions
- Paid advertising or ad management
- Third-party marketplace integrations (Amazon, eBay)
- Custom Shopify app development from scratch
- Inventory management or fulfillment logistics
- Email marketing campaign creation
- Social media management
- Domain registration or DNS management
- Print-on-demand or dropshipping setup
Why Shopify Maintenance Is Non-Negotiable
Most Shopify store owners treat maintenance as optional until something breaks. By then, the damage (lost revenue, poor search rankings, abandoned carts) is already compounding.
App Bloat Silently Kills Performance
Unused or conflicting apps can add storefront complexity. Professional maintenance can include app audits using tools such as Shopify's performance analyzer to identify orphaned scripts, redundant apps, and conflicting code injections within the agreed scope.
Theme Performance Degrades Over Time
Shopify themes (even premium ones from the Shopify Theme Store) accumulate technical debt as Shopify releases platform updates. Features like Online Store 2.0 sections, Shopify Functions, and Checkout Extensibility require theme-level adjustments. Without regular updates, your theme falls behind Shopify's evolving architecture, leading to broken layouts, slower Largest Contentful Paint (LCP) scores, and incompatibility with newer Shopify features like Shop Pay Installments or Shopify Markets.
Checkout Optimization Is Continuous
Shopify periodically updates checkout features and integration options. When included in scope, maintenance can review Checkout Extensibility, payment-method integrations, and dynamic checkout configuration for compatibility with the store's current setup.
E-Commerce SEO Requires Active Maintenance
Product pages may expose structured data used by search and shopping services. When included in scope, technical reviews can use available tools to identify issues in product schema, canonical URLs, and sitemaps; indexing and search presentation remain controlled by third-party platforms.
"A documented maintenance process can clarify how app review, theme changes, performance checks, and checkout work are prioritized and approved."
How Our Shopify Maintenance Works
A disciplined, three-phase cycle that keeps your store fast, secure, and optimized for revenue growth.
Audit & Baseline
We run a comprehensive store audit covering theme version, installed apps, Lighthouse performance scores, checkout configuration, and structured data integrity. This establishes your performance baseline and identifies immediate quick wins, typically 2-5 issues we can resolve in the first week.
Performance Monitoring
Availability monitoring, alert handling, and performance review follow the selected plan or SOW. Any Core Web Vitals review uses data available from the selected tools, and search or conversion outcomes are not guaranteed.
Quarterly Strategy Review
On Pro plans, we conduct quarterly conversion strategy calls analyzing checkout completion rates, product page engagement, and revenue-per-session trends. We bring specific, data-backed recommendations (not generic advice) and prioritize the changes most likely to increase average order value and reduce cart abandonment.
Who This Is For
Shopify maintenance isn't for every store. Here's who gets the most value from professional oversight.
Growing DTC Brands
You're doing $10K-$500K/month in revenue and your store is critical infrastructure. You've installed 8+ apps, your page speed is slower than it was six months ago, and you don't have a dedicated developer on staff. You need someone to keep the engine running while you focus on product, marketing, and fulfillment.
Common trigger: "Our mobile conversion rate dropped and we don't know why."
Agencies Managing Client Stores
You're a marketing or design agency that builds Shopify stores for clients but doesn't want to handle ongoing maintenance. You need a reliable white-label partner who maintains technical quality while you retain the client relationship and focus on higher-value creative and strategy work.
Common trigger: "A client's site broke after an app update and we spent a weekend fixing it."
Established E-Commerce Operators
You've been on Shopify for 2+ years and your store has accumulated custom Liquid code, multiple payment integrations, and complex product configurations. You need proactive maintenance from someone who understands Shopify at the code level, not a generalist who just clicks "update" on apps.
Common trigger: "We want to migrate to Online Store 2.0 but we're afraid of breaking things."
Shopify Plus & Enterprise Merchants
You're on Shopify Plus or running a headless/Hydrogen storefront with complex checkout extensibility, custom scripts, and multi-market configurations. You need a maintenance partner who understands Shopify Plus-specific features like Flow automations, Shopify Functions, and enterprise checkout customization.
Common trigger: "We need someone who actually understands Shopify Plus, not just standard Shopify."
How Maintenance Is Reviewed
Selected plans define maintenance activities, reporting, response terms, and client responsibilities.
When included, reviews may cover apps, images, theme code, and available performance-tool data without promising a specific improvement.
Monitoring cadence, alert handling, response terms, and exclusions follow the selected plan or SOW. Uptime is not guaranteed.
Checkout, mobile experience, and storefront changes are evaluated only when included in scope; conversion outcomes are not guaranteed.
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Frequently Asked Questions
Answers to common questions about this service.
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