Platforms We Manage
We recommend platforms based on where your target audience searches and browses, not vendor partnerships.
Google Ads
- Search campaigns
- Display network
- YouTube pre-roll
- Performance Max
- Shopping campaigns
LinkedIn Ads
- Sponsored content
- Lead gen forms
- InMail campaigns
- Account-based targeting
- Retargeting audiences
Meta Ads
- Facebook feed & stories
- Instagram campaigns
- Lookalike audiences
- Conversion optimization
- Dynamic creative
Microsoft Ads
- Bing search campaigns
- Audience network
- LinkedIn profile targeting
- Import from Google Ads
- Lower CPC markets
Our Campaign Process
A structured methodology that prioritizes ROI from day one.
Account Audit & Strategy
Week 1-2We audit your existing campaigns (if any), analyze your competitive landscape, define target CPAs, and build a campaign architecture designed for scalable growth.
Campaign Build & Launch
Week 2-3Keyword research, ad copy creation, audience segmentation, conversion tracking setup, and landing page recommendations. Campaigns go live with conservative budgets for initial data collection.
Optimization & Scaling
OngoingA/B testing ad variations, refining audience targeting, adjusting bids, pruning underperformers, and scaling winning campaigns. This is where the real ROI gains happen.
Reporting & Strategy
MonthlyMonthly performance reports with actionable insights, quarterly strategic reviews, budget reallocation recommendations, and new campaign opportunity identification.
PPC Audit
A comprehensive audit of your existing paid campaigns with wasted spend analysis, audience gap identification, and a prioritized optimization plan.
PPC Management Retainer
Full-service campaign management including strategy, ad creation, bid optimization, A/B testing, conversion tracking, and monthly performance reporting.
Get our monthly PPC benchmarks for SMBs
Actionable data and tips to keep your ppc strategy sharp.
Frequently Asked Questions
Answers to common questions about this service.
Related Services
Complementary expertise that pairs well with this service.