Financial clarity for e-commerce profitability and cash flow.
E-commerce finances are complex, inventory costs, shipping, returns, and channel fees erode margins in ways that basic accounting doesn't capture. Our fractional CFOs provide the visibility you need.
The Pain Points We Solve
Common challenges e-commerce & retail businesses face with finance & accounting.
True Profitability Unknown
After COGS, shipping, returns, and channel fees, you're not sure which products or channels are actually profitable.
Inventory Cash Trap
Too much capital tied up in inventory, with no data-driven approach to purchasing, forecasting, or liquidation.
Channel Economics Unclear
You sell on multiple platforms but can't compare true profitability across DTC, Amazon, and wholesale channels.
How We Help
Our approach to finance & accounting for e-commerce & retail businesses.
Contribution Margin Analysis
We calculate true contribution margin by product, channel, and customer segment, accounting for all variable costs including shipping, returns, and platform fees.
Inventory Planning & Optimization
We implement demand forecasting, reorder point calculations, and inventory turnover tracking to optimize your cash-to-inventory ratio.
Channel Profitability Tracking
We build reporting that shows true profitability by sales channel, enabling data-driven decisions about where to invest.
Cash Flow & Growth Planning
We create financial models that show how to fund growth (whether through cash flow, debt, or equity) while maintaining healthy margins.
Frequently Asked Questions
Let's discuss your e-commerce & retail business.
Book a free intro call and we'll explore how our finance & accounting leadership can address your specific challenges.